Marshal Mallo, a musician in the Opium Rap genre, approached us with the task of creating a trend in TikTok for his new track Kill La Kill.
We developed a strategy to match the Rage Rap trend and created visuals inspired by designer Rick Owens.
After one month of work, we saw the track's popularity skyrocket. The hashtag gained over 33 million views and the number of listens on various streaming platforms, including Spotify, increased significantly.