Encassator, a newcomer to the world of experimental music, approached us to build on an existing trend in TikTok as well as increase streams on major platforms, such as Spotify and Apple Music.
We developed a strategy that resonated with both local and global audiences.
For example, by using comment provoking subtitles, we increased the virality of the track and attracted new listeners.
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Encassator's tracks already had a small organic trend, but mainly among the CIS audience. The musician sought to expand this trend beyond the CIS, using a bright beat and recognizable style.We started working with the artist on the track "Lil Sky!".
We chose the hashtag #encassatormusic to track key capmaign results.
We created 800 videos for the client that racked up 2+ million views.
However, the main success was the launch of an organic trend in Tiktok with a huge amount of UGC content. In total, 27,000 videos were made for the track. This led to a significant increase in streams on Spotify - the track reached an impressive benchmark of 1,5 million streams.
Early on, we implemented a strategy for the track "Lil Sky!", creating 400 videos that racked up 2 million views.
For this track, the most successful category was the edits from the movie "Requiem for a Dream", which garnered the most views and likes. Since the track had a vibe of melancholy and depression, we used dark atmospheric videos with lyrics overlaid.
After a few months of working together, the artist managed to achieve global recognition and impressive results on streaming platforms among a global audience.
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